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This year the first edition of Milan Beauty Week 2022, a whole week dedicated to beauty and well-being. But let’s find out all about the initiative, the official calendar dates and the most interesting events!

MILAN BEAUTY WEEK 2022

The first edition of Milan Beauty Week was born from an initiative of Cosmetica Italia in collaboration with Cosmoprof and Esxence, taking place precisely between these two other beauty events. The dates to mark on the diary are May 3-8, 2022days when you can participate in a rich calendar of events, workshops and meetings that will enliven the streets of the Milanese capital and commercial spaces. The project was born with the aim of promoting the social, economic and scientific value of cosmetics and therefore improving the Italian cosmetic supply chain. The week dedicated to culture of beauty and well-being this will be an opportunity to see experts and operators in the beauty sector, enthusiasts, hairdressing professionals, at work…

MILAN BEAUTY WEEK 2022 EVENTS CALENDAR

The main event will take place at the Historian Palazzo Giureconsulti in Milan which will host the Beauty Village with a series of dates. In the city there will be guided tours, movie reviews, olfactory walks, exhibitions, laboratories, free consultations make-up and hairstyle by appointment and much more. Let’s discover together the most interesting events!

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MAKEUP AND SKINCARE EVENTS

Naj Oleari, beauty weekend

Naj Oleari is organizing an entire weekend dedicated to beauty on May 7 and 8 at Palazzo Giureconsulti. There will be a corner with two make-up artists, a multisensory journey dedicated to discovering the Cherry Dream brand and range, as well as visual fittings and personalized advice.

Appointments Diego dalla Palma

The 100% Made in Italy brand awaits us at the headquarters in Via Brera 6 and at the Palazzo dei Giureconsulti with a series of appointments and events dedicated to meeting consumers. On May 5 at the Beauty Corner of the Palazzo dei Giureconsulti it will be possible to book a meeting with a make-up artist, while the pop-up installation in front of the Brera Academy dedicated to the two mascaras MyHappyToy and MyToyBoy will be active throughout the week.

sleepless night

The initiative is in collaboration with Confcommercio and takes place on May 6, from 8 p.m. to midnight, throughout the city of Milan.

Comfort Zone Beauty Week

On the occasion of Milan Beauty Week, in the centers [comfort zone] from Milan, we can enjoy a free skin consultation and we will have the possibility of a 30-minute express treatment at the special price of 30 euros.

Makeup advice Giorgio Armani at La Rinascente

In the Giorgio Armani beauty corner of La Rinascente Duomo, every day from 11 a.m. to 8 p.m. by reservation, we can enjoy a personalized make-up consultation with a make-up artist and discover the new Sì Passione Éclat perfume.

Giorgio Armani Makeup Masterclass at Sephora Duomo

By making an appointment on the Sephora website, we will be able to participate in the Giorgio Armani masterclasses on May 4 and 5, an hour-long appointment to discover the brand’s makeup products, behind the scenes of the shows and more. Promoted by L’Oréal Italia spa.

MAC Private Makeup Application

During Milan Beauty Week, May 3-8, make-up applications will be performed at Rinascente Milan and outlets in central Milan, MAC PRO Store in Via Dante 8/A and MAC Store in Via Turin 18 , free 30-minute individual consultations with a MAC PRO artist. One must reserve.

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The Erbolario, gifts and novelties

At the Palazzo dei Giureconsulti we will find the latest news from L’Erbolario and we can receive a scented gift without obligation to purchase by visiting the brand’s exhibition space.

Somatoline SkinExpert, complementary care

At the Raimondi Pharmacy on May 5th we will have the opportunity to perform free cabin treatments with Somatoline SkinExpert products. One must reserve.

FRAGRANCE THEMED EVENTS

Exhibition of olfactory films

From Wednesday 4 to Sunday 8 at the Palazzo Giureconsulti, outdoor loggia, we will be able to watch six great films selected by Perfume Academy with the collaboration of the National Cinema Museum of Turin on the theme “The perfume of cinema – When the olfactory vision becomes emotion”. For the occasion, twelve Italian and international noses were asked to create as many perfumes that complete the visual narrative.

The scent of the bookstore

In parallel with the exhibition, from May 3 to 7 at the Hoepli bookstore via Hoepli 5 we will be able to discover a selection of books dedicated to cinema and perfumeswith showcases and an interior space reserved for the exhibition.

Feel the Movies – Cinema through smell

On May 4 from 6 to 6.45 p.m. at the Palazzo Giureconsulti, in the Sala Colonne, there will be a meeting with Andrea Chimento, university professor and film critic of Il Sole 24 Ore, and an in-depth study on the theme of cinema and sensory stimuli in the six masterpieces selected for the exhibition of olfactory films of the Accademia del Profumo with the analysis of certain sequences.

Talk Perfume professions

The appointment is on May 4 from 6 p.m. to 6:45 p.m. at Palazzo Giureconsulti, Parlamentino, to explore the theme of professional opportunities in the perfume industry with the creator of the “nose” Luca Maffei of Atelier Fragranze Milano.

Talk An itinerary among the perfumes of Milan

On May 7, from 4:00 p.m. to 4:45 p.m. at Palazzo Giureconsulti, Parlamentino, Mariangela Rossi will guide us to discover the city through its sensory suggestions and the olfactory notes that identify it.

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Olfactory workshops

From May 4 to 8 at the Palazzo Giureconsulti, Sala Passi Perduti, the essence houses will have many appointments to reveal the “behind the scenes” of the world of perfumery, through encounters with the main Italian “noses”.

The olfactory walk

From May 3 to 8, we can enjoy a journey in stages among the perfumeries of the historic center.

Gabriele d’Annunzio’s perfume and the mystery of Chanel N°5

A very interesting appointment is the meeting with Giorgio Dalla Villa who will reveal the reasons for the success of the most famous perfume in the world, through guided tours, photographic itineraries and visual testimonies. The appointment is from May 3 to 8 at the Perfume Museum of Milan, Via Messina 55.

HAIR AND NAILS THEMATIC APPOINTMENTS

Framesi, free consultations

Framesi hairbeauty brand will be offering a free hair wellness consultation at Arvi’s Framesi boutique from May 3-7 and in addition, we will find a 50% discount on special MBW kits.

TNS Firenze, nail care

The brand will be present on Friday May 6 at the Beauty Corner of the Palazzo Giureconsulti to offer, after a nail diagnosis, a treatment of your choice between manicure and nail polish, application of the semi-permanent Laqueris system or UV gel coverage system.

HOW TO ACCESS MILAN BEAUTY WEEK

Access to events at Palazzo Giureconsulti is free, but for almost all appointments it is necessary to register on the event website milanobeautyweek.it through the appropriate application or we can book by phone in the stores in town that host the events. For all news and details, it is possible to subscribe to the newsletter. For any request, you can write to [email protected]

What do you think of the new Milan Beauty Week 2022 initiative? Will you participate? Let us know your opinion in the comments!


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