Cristiana Capotondi is the new testimony of Tesori di Provenza Bio, committed to celebrating the naturalness of passing time!
CRISTIANA CAPOTONDI TESTIMONY THE TREASURES OF ORGANIC PROVENCE
Soapy beauty, ethereal charm, multifaceted talent: we are talking about the beloved Cristiana Capotondi, new testimonial for Tesori di Provenza Bio! The beauty icon for over 40 years embodies perfectly brand values and contemporary femininity, becoming the face of the #BELLEZZASENZATEMPO campaign aimed at celebrating the natural beauty dispel taboos related to age and the signs of aging.
CRISTIANA CAPOTONDI, A MULTIHEDRAL CAREER
Roman, born in 1980, Cristiana Capotondi entered the world of entertainment from her childhood. The actress stands out thanks to her adaptability different roles, moving from a romantic comedy actress to drama and stage productions. The first recognition came in 2007, with the Guglielmo Biraghi prize at the Nastri d’Argento, followed in 2010 by winning the Romy Schneider prize for the role of Princess Sisi. With TV drama From father to daughter wins the prize for Best Actress in a Leading Role at the Roma Fiction Fest. In Capotondi’s career there is also room for sporting and social commitment. A lifelong football fan, the actress was vice-president of Lega Pro from 2018 until the end of the mandate. She is currently Head of Delegation for the Italian Women’s National Team. Since 2021, he has been a member of the Board of Directors of the Center for Experimental Cinematography.
THE #BELLEZZASENZATEMPO CAMPAIGN
Cristiana Capotondi opens her collaboration with Tesori di Provenza Bio as a testimony to the #BELLEZZASENZATEMPO campaign. Elisabetta Debole, General Manager Garnier Italia & Tesori di Provenza Bio, highlights how the actress perfectly embodies the brand’s values. The aim of the campaign is breaking stereotypes on female age, celebrating the naturalness of passing time. Capotondi explains that she has always been committed to projects that promote inclusion and women, defining herself as enthusiastic about being the new ambassador for Tesori di Provenza Bio, spokesperson for the concept of naturalness that the famous brand. In the company’s philosophy, age and the signs of aging must be valued with products ad hoc, of natural origin, capable of giving the skin all the radiance and hydration it needs to shine. The main ingredient is organic olive oil, cold pressed within 24 hours of harvesting, the absolute protagonist of the Tesori di Provenza Bio anti-aging skincare line.
What do you think of the choice of Cristiana Capotondi as the face of Tesori di Provenza Bio? Do you like the initiative launched by the brand? Let us know your thoughts in the comments!
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