Rimmel Kind & Free: makeup line with refined formulas

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Be Kind, Be Free, Be You is the slogan of the Rimmel Kind & Free makeup line, with natural formulas that respect us and the environment.


Kind & Free Rimmel is the new makeup line designed by the London brand with all skin types and the environment in mind. THE Kind & Free Rimmel products have clean, vegan formulas made with at least the 70% ingredients of natural origin. They are free of mineral oils, talc and perfumes, to adapt to the needs of the most sensitive skin. The added touch of attention to the environment? THE pack obtained from materials recycled and recyclable! An alternative to the Catrice Clean ID makeup line dedicated to sensitive skin!

Rimmel Kind & Free makeup line – photo: @rimmellondonita

In the Rimmel Kind & Free makeup line we find three products dedicated to facial makeup: liquid and concealer foundation and compact powder. Then a volumizing mascara and treating, to give body to the look. And two manicure products: a top coat and a nail polish. Discover all the products from the Kind & Free Rimmel makeup line!

Rimmel Kind & Free face products – photo: @rimmellondonuki
Rimmel volumizing mascara – photo: @rimmellondonita


Listed as one of the hottest new foundations, Kind & Free Rimmel Hydrating Liquid Foundation is made with 77% naturally derived ingredients. In line with the 2022 beauty trends, it is a benchmark for multitasking makeup, as it also has treatment power. Thanks to vitamin E, panthenol and aloe vera that enrich the formula, to provide the right dose of hydration to the face. Available in 5 shades for very fair to medium complexions, it promises a luminous and natural finish. radiating and dewylike with a glass skin make-up!

  • Pink Vanillalight with a pink undertone;

  • Vanillalight with a neutral undertone;

  • Classic Beigemedium with neutral undertones;

  • Golden beigemedium with warm undertones;

  • Natural beigemedium with a cool undertone.


Among the new 2022 correctors, we also find the Kind & Free moisturizing liquid. It has a formula composed of 80% natural ingredients with antioxidant action thanks to the complex of vitamin E, pro-vitamin B5 and aloe vera. Available in 4 colors, for very fair to medium complexions, it promises buildable coverage. The liquid texture is intended to be light on the eye contour, giving it a luminous and natural finish. The four colors are:


Kind & Free Rimmel Compact Powder is designed to give the face a matte finish with a natural look, without preventing the skin from breathing. In the formula composed of 94% ingredients of natural origin, we find tapioca and aloe vera, which make this reference also suitable for sensitive skin. It is available in 4 shadesdesigned to pair with light to medium skin tones.

Rimmel pressed powder samples – photo: @rimmellondonita


Rimmel Kind & Free Volume and Treatment Mascara is one of the newer mascaras to try. The reason? It has a formula based on 99% natural ingredients, enriched with Shea Butter e organic biotin, designed to take care of eyelash health. It promises a volumizing effect and a natural finish on the eyelashes, also thanks to the semi-conical brush with 100% bio-renewed fiber bristles. Still not convinced? And also waterprooflong lasting and ultra black!


Hands also want their share clean beauty and with Kind & Free Rimmel Natural Nail Polish, they can get it! The formula composed of 70% ingredients of natural origin (potato and corn) is enriched with microalgae and obtained at 75% from bio-renewed ingredients. Thanks to the maxi applicator, the application promises to be very simple. It is available in 5 shades without sequins or pearls with an ultra shiny finish. Promises perfect durability for up to 5 days. The colors are :

  • 151 Undone FeeWhite;

  • 154 milky nudelight pink with a cold undertone;

  • 156 Poppy Pop Redred with a cold undertone;

  • 157 Opulence of Berriesburgundy red with cold undertones;


To complete the manicure and give the nails an extra touch of shine, Rimmel formulated the Kind & Free Clear Top Coat. As for the icings, we find in its formula microalgae, potato and corn extracts and 75% bio-renewed ingredients. For a glossy finish and healthy nails for up to 5 days!


The Rimmel Kind & Free products featured are available for purchase on this page of the Douglas site. Alternatively, some products from the line are available on this Lookfantastic page.

Do you like the idea of ​​ever cleaner and more natural formulas? Do you already use sustainable products in your beauty sessions? Let us know your thoughts in the comments!

Beauty proposals are getting cleaner and cleaner!

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