the brand renews its name and its products!

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Lady Gaga’s Haus Laboratories beauty brand is back on the market with a new name and makeup products with even cleaner formulas and eco-responsible packaging!

LADY GAGA BEAUTY BRAND RELAUNCHED

The pop star’s invitation via Instagram to stock up on the beauty brand’s favorite products had raised fears of the worst. Fortunately, rumors were already circulating about the restyling of the Haus Laboratories makeup collection by Lady Gaga born in 2018 from the desire of the supporter of diversity and the LGBTQIA + world to create a super inclusive beauty brand. The result is a makeup line of colored references and off the beaten track, emblematic of Lady Gaga’s character. Today, Haus Laboratories is changing its name to Haus Labs by Lady Gaga and re-entering the market after a renewal process that embraces the philosophy of clean beauty.

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Lady Gaga x Haus Labs – photo: @hauslabs

THE RESTYLING OF THE BRAND

The brand renewal starts from the Instagram account and the official Haus Labs website, in which the dominant color becomes the green and images of plants and flowers appear along with the tagline The future is beautiful. Two clues prove it: the brand has entered a new phase green! Products from the renewed Haus Labs by Lady Gaga brand have new clean, vegan and cruelty-free formulas, with eco-sustainable packs. A brand that has always been very attentive to formulations, today it renews its confidence in science applied to beauty by embracing 2022 beauty trends. The creative and inclusive flair of Haus Labs by Lady Gaga makeup references remains unchanged. The company and star’s goal is to create high-performance makeup products formulated by fusing science and nature which allow everyone to express their personality.

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Haus Labs Lady Gaga eye makeup
Haus Labs eye and face makeup by Lady Gaga – photo: @hauslabs

HAUS LABS LADY GAGA MAKEUP PRODUCTS

The relaunch of the brand will involve 90 new products! The first launch of makeup references includes: eyeliner, eyebrow pencil, highlighter, bronzer, face and lip tints, oil and lip liner. All references contain plant-based ingredients, such as hyaluronic acid, squalane, collagen and plant extracts. The emphasis is on the maximum safety of the formulas. Haus Labs formulas embrace the philosophy of clean beauty and exclude more than 2700 ingredientspotentially dangerous and carcinogenic. Perfumes are also prohibited, often a source of irritation for sensitive skin. The clean approach also combines eco-sustainable packaging policies preferring glass, aluminum, cellulose, PCR resin and FSC paper. Lady Gaga and Haus Labs’ goal is to make the company 100% carbon neutraloffsetting greenhouse gas emissions.

Haus Labs makeup products by Lady Gaga
Haus Labs makeup products by Lady Gaga – photo: @hauslabs

The new Haus Labs by Lady Gaga makeup products will hit the market very soon, resold on the brand’s official website and by Sephora USA. We hope they will arrive soon in Italy too and that it is still possible to buy the brand references, with a new name and new formulas, on this Amazon Italy page!

What do you think of Lady Gaga’s totally clean makeover? Have you ever tried Haus Laboratories products? Let us know your thoughts in the comments!


Other famous beauty brands that have given their products green bends:

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