Are you looking for a pair of sneakers and you don’t know which one to choose? Nike is surely one of the brands you can rely on, in fact there really is something for everyone, whether you are looking for shoes to play sports, to go out in your free time or why not to go to the office.
Sneakers, in Italian sneakers, have been in vogue again for quite a few years, but get rid of the image you have of them to keep them well hidden in the physical education bag at school: eccentric , comfortable and versatile, sneakers are the new obsession of the moment and they seem, year after year, to be a must have to keep in the shoe cabinet.
In this article you will find all the useful information about the brand, the iconic classic Nike models that will surely never go out of fashion and also the novelties. So get your credit card ready and keep an eye out for offers!
Story Nike shoes
You probably have a pair of Nike shoes lying around the house, but you might not know that the brand famous for its Swoosh wasn’t once called Nike. The brand was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, who was actually the coach of the famous Phil Knight at the University of Oregon. The couple reached a 50-50 business deal for ownership of the new company after Knight struck a deal with a group of Japanese businessmen to export the country’s popular Onitsuka Tiger shoes to the United States.
The first dual-design sneaker, the Tiger Cortez, was released in 1967, but relations soured between Tiger and Blue Ribbon Sports and the pair broke up in 1971. After breaking up with Tiger, Blue Ribbon Sports went their separate ways. completely renamed Nike (after employee Jeff Johnson dreamed of the Greek goddess), although Knight initially wanted to call the company Dimension Six.
Next, Nike needed a logo, and Knight asked Portland State University student and illustrator Carolyn Davidson to design one. The Swoosh as you know it now cost $35 back then, although Knight gave it 500 shares in 1983, which are now worth around $1 million.
Nike Inc was born in 1971, first with the Nike Cortez and then with the Waffle design. Since then, the company has gone from strength to strength, with notable moments such as the introduction of the 1988 “Just Do It” advertising campaign, the signing of major sports stars such as Tiger Woods, Michael Jordan, LeBron James and the late Kobe. Bryant and the introduction of patented “Air” technology with the Tailwind shoe in 1979. In 1987, Nike was the first brand to use Beatles music in an advertising campaign, releasing an ad for Air Max set to “Revolution” , and in 2018 unveiled an ad campaign featuring athlete and political activist Colin Kaepernick.
Since the first Niketown opened in Portland, Oregon in 1990, Nike sneakers have become widely available and there are now nearly 1,200 stores worldwide, as well as the Nike Sneakrs app and online store. line. It’s easily the biggest sports brand in the world.
If you are interested in history, we recommend watching this video
Without going too far, let’s cut to the chase, below are the most iconic Nike shoe models and the latest releases available on Amazon.
The most iconic Nike shoes and the latest releases
Nike Air Force 1
Originally introduced in 1982 as a basketball sneaker, the Nike Air Force 1 remains a modern-day classic. Reintroduced in 2007, they have become a streetwear icon while maintaining its roots thanks to its leather upper with elastic Air cushioning in the midsole, the padded and soft inner lining and the resistant rubber soles, to these elements the effect leather is definitely improved to make the sneakers also ideal for wearing off the sports field.
The model is available in two low and medium versions.
Nike Challenger OG
Back in 1979, the original Nike Challenger was the lightest running shoe compared to alternatives on the market. The 2020 silhouette stays true to the original and now, as then, the shoe’s iconic features such as the tongue, mesh toe and super soft suede have remained. To make the shoe more suitable for modern times, new colors have been introduced.
AIR MAX – a family of Nike shoes
The Air Max family of shoes is certainly the best known and most loved by sneakerheads. This special technology was developed to give comfort that other brands did not offer, so in 1978, thanks to former NASA engineer Mr. Frank Rudy, the Nike Air unit was born. In short, he designed a midsole with dense gas-filled polyurethane bags.
So if you’re looking for cool yet comfortable shoes, below is a model to suit you.
Nike Air Max Plus
It’s the modern interpretation of the classic 1998 model. The new Air Max Plus is inspired by nature, with a safari-effect synthetic leather upper. The shoe’s prominent arch in the sole is meant to mimic the whale’s mantle, while providing structure and stability, and the signature plastic piping is inspired by ocean waves.
Nike Air Max 270 Ess
This new addition to the Air Max 2018 family features a knit upper for breathability, an integrated lace-up closure and an internal stretch sleeve for a sock-like fit. Inspired by Air Max icons, it comes in different and fresh colors.
Nike Air Max 270 React
These sneakers are a combination of the Air Max 270 and the Nike React: modern, comfortable and light, they are perfect for both sport and leisure. Futuristic colors will give an extra touch to your outfits.
Nike Air Max 97
The Air Max 97 comes with lines reminiscent of water waves, reflective profiles and Max Air cushioning along the entire length of the shoe that make it extremely recognizable. The original model was designed by Nike employee Christian Tresser in 1997 and was nicknamed the Silver Bullet for its streamlined silhouette.
Inspired by Japanese Bullet high-speed trains, the Nike Air Max 97 rocked the running world with its innovative full-length Nike Air unit in the midsole that takes comfort to a whole new level. The upper combines mesh and synthetic materials in an unmistakable layered design that gives the impression of constant movement. The design also includes tabs for easy donning and comes in an endless mix of colors to perfectly match your personal style.
Nike Air Max 90
Another classic shoe in the Nike Air Max line is the Air Max 90, designed by Tinker Hatfield and introduced in 1990, which stays true to its original running roots with a low-top, breathable upper complemented by the iconic Waffle outsole. . The style features an Air Max unit for cushioning and a padded collar for full support. Even though the model has been around for 20 years, the brand continues to stick to its trusted design with a durable leather and textile upper, as seen in the first released iteration.
Nike SB Chron Solarsoft
Combining soft suede with soft canvas for high-end performance, these trainers were originally intended for skateboarding. Now that street fashion has some popularity, it is seen as a mainstay to downplay any look.
It’s basketball icon George Gervin’s favorite Nike sneaker. Nike’s Blazer is one of the oldest sneaker designs still in existence. First released in 1973, it was Nike’s best basketball shoe at the time, but has since become popular with skateboarders and sneakerheads alike, thanks to its clean, simple design. Starting with an oversized Swoosh on the lateral and medial sides, this high-top sneaker features a state-of-the-art autoclave formation that fuses the outsole to the midsole, resulting in a fully aerodynamic silhouette. Topped off with a vintage-style treatment on the midsole and exposed foam on the tongue, the style still looks straight out of the 70s.
For movie buffs, these iconic Nike shoes are known as Forrest Gump’s sneakers. They were originally Nike’s original running shoes and were designed by Bill Bowerman in 1972. A West Coast staple, the Nike Cortez started out as a running silhouette but has maintained its popularity thanks to the classic combination of a premium leather and rubber upper. Unique. Released in the 1970s, the minimalist design is perfect for completing a casual look or adding a sporty touch to a tailored suit. Whether you prefer a classic black and white colourway or a patriotic red, white and blue, the Cortez will quickly become an iconic shoe to keep in the closet.
Nike Jordan 1
These are the most popular sneakers in recent years. These are the most requested and loved Nike shoes by sneaker lovers, it’s no coincidence that you want to grab the limited edition colors you need to stay up to date and check out the platforms offered by Nike. Available in mid-top and high-top silhouettes, the iconic basketball sneaker is regularly updated in new colorways and modern collaborations to keep it fresh. With its hidden Air-Sole unit and leather overlays, it’s no wonder this style has been around for decades.
This family of Nike shoes has a history too, and to this day, they are some of the most sought-after sneakers by enthusiasts. If you are curious to know a little more, we advise you to read this article.
In 1985, the Nike Dunk was born. The main characteristics of the scapa have never changed since its introduction, in fact, it has made its way into street style thanks to its minimalist aesthetic and the countless color variations that have come out of its debut. The Nike Dunk Low Viotech, for example, was released in 2013 and immediately became a classic in the sneaker world. The silhouette has since been adapted for collaborations with Comme des Garçons, Off-White, Supreme and others.
Nike SB Dunk
Similar to the aforementioned Nike Dunk, Nike has also created an alternate version of the sneaker that features skateboard-specific changes including a thicker padded tongue and Zoom Air cushioning in the midsole. Seen in sold-out collaborations with Travis Scott, Stussy, the Grateful Dead and more, the sneaker has become an icon in the sneaker world and can be found on tons of celebrities and streetwear stars.