After 24 years, the founders of Too Faced leave their creation. We salute beauty standard bearers Jerrod Blandino and Jeremy Johnson made in california!
OVER-TARGETED FOUNDERS LEAVE THE BRAND
24 years after the birth of Too Faced, one of the most revolutionary brands in the world of make-up, the founders Jerrod Blandino And Jeremy Johnson they leave the mark. Just like Wende Zomnir, founder of a legend like Urban Decay and today of the beauty brand Caliray, the two entrepreneurs and beauty guru they decided to take new paths.
Among the most popular make-up brands in the world, Too Faced has established itself with references that have become icons in the sector, such as mascara better than sexthe face-eye make-up line born like this and lip plumper Lip injection. The founders of the brand will officially leave thethe head office by Too Faced on June 30, 2022, giving way to Tara Simon as the new Global Brand President, Senior Vice President and Global General Manager Too Faced from 2020 and with a long and prestigious career at Ulta and Sephora behind him.
THE PURCHASE OF TOO FACE BY ESTÉE LAUDER COMPANY
In 2016, Too Faced was acquired by Estee Lauder Company (owner of brands such as MAC, Tom Ford Beauty and La Mer) for a record $1.45 billion, among the biggest acquisitions the cosmetics company has ever made. But the two founders have never ceased to have an active role within the brand they created in 1998, as ELC CEO Fabrizio Freda points out. “We are grateful to Jerrod and Jeremy for their amazing work and all the amazing things they have done over their six years with the Estée Lauder family.“.
“Jerrod and Jeremy created a brand from a simple, yet high-impact creative concept, managing to turn it into something truly amazing” – he stated William P. Lauder, executive chairman of Estée Lauder Company. “We can’t wait to see where this new phase of their careers takes them and wish them all the best for future”.
TOO FACE: TOP PRODUCTS
How to forget the products worship of the Californian brand? In addition to the aforementioned Better Than Sex mascara, Lip Injection volumizer and Born This Way foundation-corrector duo, there would be many others, including the famous Too Faced Christmas kits!
Here are our top 5 Too Faced products:
- Chocolate Sun Bronzermatte bronzer enriched with real micronized cocoa, available in 3 shades for fair to dark skin;
- Natural Palette for the face and eyes, composed of powders in neutral colors for skin with warm and cold undertones;
- Hangover 3 in 1multifunctional spray that can be used as a face primer, makeup fixer and moisturizer Ready to gobased on coconut water;
- Melted matte liquid lipsticksuper matte liquid lipsticks with vitamins, hyaluronic acid, avocado oil and volumizing ingredients;
- sweet peacheyeshadow palette based on brown and pink nude colors characterized by an irresistible fruity fragrance.
Departure of the founders who were too confronted: what do you think? Did you know about this news? Let us know your thoughts in the comments and tell us about your experiences with Too Faced products!
Photo credit: @toofaced
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